He knows so much about the companies and the topic-But he explains it in a way that anyone can understand

And he does it with the energy and passion that he brings to everything he does.

We are trying to accelerate our initiatives to better serve you.

He's in our stores, he's trying our products, and he's gonna make it real.

And so he's very relevant and he can bring out nuances and stories that other people won't.

He shares a story of his father getting fired after being injured at work, and the family sunk into poverty.

And when I knew I wanted to start something, I always knew that if I got the opportunity, I was gonna build the kind of company that my father never got a chance to work for, a company that was steeped in respect and dignity for everyone who worked in the company.

Yes, please.

Okay.

I don't understand.

Let me ask you a question, since you cited the union as the answer.

Is there a union contract that you personally are aware of that provides comprehensive health insurance, equity in the form of stock option, free college tuition? Is there, at $17.50, and an average of $27 with benefits, are you aware of a co- union contr- sir, answer the question, of a, of a union contract that has those benefits, sir?

Mm.

Fell on a sheet of ice in March of 1960.

I walked into the apartment coming home from school.

He's in a cast from his hip to his ankle, and subsequently, we find out, or I observe as a young seven-year-old boy, no health insurance, no workman's compensation, and he's fired, out of the job.

And, uh, I guess what I saw was the fracturing of the American dream, and what happened as a result of that was the shame and the scars of feeling as if something was really wrong, watching my parents go through terrible times, and I think that galvanized me early on to realize that, uh, there has to be something better.

And, and along the way, not the calling of coffee, but the calling to try and build something that in a sense would be the kind of company my father never got a chance to work for.

'Cause you'd stepped down as CEO.

I did.