So I wonder if you could just weigh in on that challenge a little bit.

Most definitely.

I feel that, again, it could be something that's more of a collaborative nature.

You know, if you have a club that, you know, if you like a pre-medicine club on the campus, maybe having someone from the admissions team go and be like, hey, you know, would you mind collaborating with us with having some more? You know, do you mind if we repost, you know, your activity from from, you know, two weeks ago to kind of show students what's happening on campus and then trying to work with them to kind of control what's being said? I think maybe staying more along the lines of more kind of uncontroversial content or posts might be the way to go just to see how it feels.

And as more students engage, you kind of figure out what makes the most sense.

But I would definitely say that, obviously, since they're not in control of what comments are being posted, again, not trying to align the university page specifically with anything that might be misconstrued or might be, you know, misinterpreted in a negative way.

So I would say just maybe sticking to the athletic and academic club.

So I guess my question is, you know, when, what makes it like, when do they actually watch them? Because they think it's authentic, or they know it's authentic versus what's what's polished? And maybe as a follow up, kind of going off book here a little bit, like, is there a place for polished marketing? Like, do you see students maybe watching some of that more polished stuff? Because it's serving a purpose in one one form or another?