Like you saw a gap and we're like, oh, I can help with this and I can build something.

Yeah, I mean, the resources just aren't there as far as companies being able to connect to the things that they really need, unless you have a multimillion dollar budget to go hire a firm that's going to help you go through and sort all of those things.

So what I really wanted to do is serve the people like our long term, our long haul truckers that are out there, right? Like if we lose them, we're in big trouble.

There's a lot of difficulty in that industry right now because driver turnover is huge.

And there's always a gap from the front line to the sea level.

No matter what industry you're in, sea level, the farther you get away from the front line, the harder it is to really truly understand what's happening on the front line.

And that goes with our long haul truckers too.

There