So marketers always want to know, of course, because we all are slaves to our budget, what should I expect to pay? So does AI video production have a big impact on pricing versus traditional production? And are there real savings there? So this

is the number one question we get asked.

And everyone that asks this has wildly different understandings of what is real today and what is possible.

And can I click a button, get a video, versus can I actually have a video that's going to work for my brand? So I'm glad you asked.

There's a lot of noise in the market that we have to kind of work through frequently.

For us at Lemonlight, a 30-second video costs somewhere between $2,000 and, say, $20,000.

And that's an extremely big range.

A little scary too, right?

... that you went through.

I'll start at the beginning.

Started in a bedroom for a while.

Um, slowly grew the company year over year and sort of scaled headcount alongside of that.

Some of the early phases, like when we first launched the company, we were doing kind of a, a bunch of your traditional marketing agency services, so we were doing paid advertising, we were making websites, we were doing social media, um, but our core business was always in video creation.

And a couple years in, we realized that we're really good at making videos.

We were maybe not as good at those other pieces.

It's like office space.