[laughs] Yeah.

But, um, those last two weeks we're hitting them hard with retargeting, we're hitting them with a cadence of thr- every three to four days, sending out that, you know, text message, email reminder, and then as it comes closer, let's say to Wednesday the 9th, we say, "Hey, we're so excited to see you this Saturday.

Um, you know, here's what to expect, X, Y, Z." And then Saturday morning hitting them with, "Today's the day.

We're so excited to see you from 5:00 to 9:00," or whatever hours you have.

Um, but to be clear, with all of that campaigning, so we have three different meta campaigns, let's say, going.

Google isn't so relevant here just because it is more of an event, but emails, SMS, meta, we have about four different campaigns going, and then with emails, let's say eight.

Magic number.

Mm-hmm.