Podcast appearances · Radar

Hope Belair

Digital Growth Leader and Digital Marketing Manager at Punchmark, specializing in performance marketing for luxury retail and eCommerce.

1

APPEARANCES

1

PODCASTS

Jun 30, 2026

Do These 10 Marketing Techniques Still Even Matter??? ft. Hope Bellair

Jun 30 · 28m

Michael BurpoHOST

9:08

Does bounce rate matter anymore?

Hope BelairGUEST

9:10

Not as a major KPI.

Hope BelairGUEST

9:13

So instead of bounce rate, we now like to look at engagement rate because they can stay on.

Hope BelairGUEST

9:21

Let's say someone clicks on an ad or your Google ranking on your website, gets the landing page and opens up the landing page.

Hope BelairGUEST

9:29

and then gets diverted.

Hope BelairGUEST

9:30

Let's say they were with their friend.

Hope BelairGUEST

9:32

They're going to now talk to them for two minutes and they're, you know, your landing page is technically not bounced because she didn't leave.

6 MINS LATER

Michael BurpoHOST

15:18

Do either of those work? They do?