And so how do we actually use these resources and, like, position them to actually build, like, a functional system around them?

Yeah, that's a great question.

I wish I had the answer to that.

I feel like I would start a care tech marketing firm tomorrow.

[laughs] Right? You know, and, and that would be my shingle.

I think that's, like, sort of a thorny issue.

I mean, I think it starts with really meeting families where they are and acknowledging their pain, right? So just, you know, and that's sort of the common wisdom of any kind of tech marketing is you don't necessarily share all the shiny bells and whistles, but you really kind of talk to what their issues are.

What do you think about that?

Okay.

So what I'm hearing is, you know, there's faster data intake.

It's, it's like a more holistic picture of how the patient or resident is doing.

I guess that we always call them residents in the senior care home.

It's kind of personalized to the caregiver who's coming on shift, like what they need to do with the latest updates and, It's more trackable because they're receiving that text and they're using an app and then they have to respond.

And then there's an opportunity for continuous improvement.

Is that about right?

And then how do you help people infuse that into their system so they're actually doing the right thing and doing it well?