So Hillary, what is the difference between a brand and a feature? And why does that distinction matter?

Yeah, I think this is probably one of the biggest.

misconceptions people have about branding.

People or businesses, they think a brand is a logo, colors, fonts, or a tagline.

And those are all important parts of a brand, visual identity, but a brand is more than that.

A feature is what something does.

And for the Arabian horse, that's versatility, beauty, intelligence, endurance, athleticism, Those are all incredible features of the Arabian horse breed.

Hilary, what do you think?