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Hilary Labrash
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Jun 4, 2026
Ep. 152: Alex Russ, Head of Americas & Hilary LaBrash, Managing Director, Evercore PFG
5:31
5:41
5:54
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J
5:18JordanHOST
So, like, can you, can you paint the picture, you know, what does best in class fundraising actually look like, and maybe what does it not look like?

Hilary LaBrashGUEST
I think the best fundraisers are largely built before they ever actually come to market, and that pre-coming-formally-to-market stage I think has two keys for success.

Hilary LaBrashGUEST
The first being really thinking through and preparing your fundraising strategy, and the second is having a great handle on your existing investorsSo starting with the preparation piece, um, you know, that is...

Hilary LaBrashGUEST
There's a lot that goes into that, of course, but it's really about mapping out the next 12 to 18 months.

Hilary LaBrashGUEST
Uh, when do you think you need capital? How does that dovetail with when you're going to have, um, you know, if you're an established manager, existing, uh, portfolio news that can be momentum-driving, whether it's exits, markups, um, or just, uh, you know, really interesting transactions that you're going to be looking at that you can talk about and help you to drive momentum with investors.
1 HR 10 MINS LATER
J
76:06JordanHOST
... love to hear your thoughts.