What were you getting right, and what were you getting wrong that the entrepreneurs listening could learn from?

So one thing we did get right is we approached our customers with a lot of humility.

We were in our young 20s, we were former athletes, but we weren't coaches, and we didn't have coaching experience.

So instead of coming in and sort of saying, "Hey, we've got the, the greatest software.

We'll show you how to do this," we didn't really try to come on strong like that.

We really kinda came in and said, "Can you teach us about what you do? We're eager to learn and eager to help." And I think that was really helpful.

I, um, it depends on what your market is, but how you approach your market, um, as far as your brand and your brand's personality, I think does matter.

So what habit or principle from your athletic career do you think every entrepreneur, athlete or not, should adopt immediately?

How do you guys handle that?

I mean, like I, I've, I've personally used like a metaphor, a car metaphor.

So like the old builder, and I don't go into this much detail, but like the old builder is like the Ford Bronco, like when it came out.

Like this was a great car.

This, like everyone loved this car.

This car, like I could drive it 200,000 miles, whatever.

Um, but like the For- the old Ford Bronco was like never gonna have GPS navigation.

What have been some key things that successful coaches have done, whether in terms of like, oh, the programming techniques or even just c- connection with their staff or with athletes? What have been things that you've noticed over the years from going to different NSCA events, talking with people? What are the common threads you see?