It's really like

a combination of a few simple things.

One of them is essentially like a really good WhatsApp that lets you talk with agents and with humans, but also that allows group chats with agents and humans to happen together.

I think, you know, whether it's Bolter or another platform, I think starting a business is going to look a lot like starting a group chat.

You know, you bring together a few virtual employees, you bring together a few co-founders, and then things sort of need to happen.

The second layer of Bolter is really managing and supporting the services that agents need to be really productive.

So one of the things they need is they need the ability to run and host software.

To what extent, though, do you think it is absorbing a lot of energy on the part of the kind of human users who are responding, understanding what's going on following all of the interactions that are happening? And to what extent is it coming up with practical benefits that are delivering for the bottom line?