We'll explore how growers and project teams can avoid overbuilding, what assumptions tend to break first, and how to design projects around real markets, real crops and real operating constraints.

So some of the common mistakes that new entrants make to the space is they obsess on the technology, right? So when they're thinking about farming and agriculture and they're new, they think, okay, technology can really save us and make a difference.

It's going to make us have consistent product, better product, less labor, all of that.

In reality, technology is really only one piece of the total puzzle.

In fact, it is a bit of an art to sort of combine the right technology, not just high-tech or mid-tech or whatever, the right technology to achieve it.

I'm actually a lecturer at Columbia University, and I teach this as well about agriculture overall.

The right tech principle is very important, and it requires going through a process of a methodology to uncover what the right fit is.

yeah cool and are you starting to see um capital flow into specific geographies or markets like where is i mean that original promise of you know as a small uh indoor farm feeding a city like actually actually working or or or showing promises of working