The power of a video game franchise resides in the time people have spent in the world.

It's so engaging that the emotional connection you make with it is quite unique.

I don't think there've ever been a playbook for anything.

You need to leave enough room for a strong creator to express a point of view, and I still believe video game will be one of the key source of adaptation, and I think they'll lead the way, uh, for anything transmedia.

Once people become co-creators, they are here for the long haul 'cause they are really part of their time, of their creativity, of their emotion has been ingrained into what the franchise has become.

Mm.

Thousands of perspective because you've done the hard part of explaining making something that consistent, that works with systems.

It has biomes, it has m- um, uh, climate decisions.