How does your marketing budget actually represent your actual strategy in like the most authentic, genuine way? How does that actually show off what you're really caring about?

Yeah.

You know, I think if you think of marketing groups or businesses, maybe in like three big buckets, you've got your startups, right? And as a startup, you're trying to find your ICP, you're trying to get those first sales.

You're really looking for, I don't know, the cost of gaining opportunities and just can you find those first buyers? Are they happy? Are they staying? Right? Like you've got that on- There.

So if your budget is really leaning toward ICP and persona exploration, that's gonna be telling to you.

You then, I think, have this giant...

Most of us are in this growth or growing, you know, budget phase.

So I love that you can kind of hedge that and always have that understanding up front and can always be the first one to bring that conversation up.