What are your thoughts on these labels and kind of normal newborn behavior and kind of what's going on when we start hearing these terms right at the beginning for families, Heidi?

Yeah, it's interesting.

So I think we are much more educated now just generally, aren't we? Let's be honest.

We have access to social media.

We have access to these terms, which we can put to what we're seeing in our babies.

And it grows into parenting in our older kids and all sorts of labels there.

But we'll focus on the babies to start with.

families because it is so so hard like my goodness I remember some of those nights and the only place my youngest would sleep was in the carrier on me and we're just pacing the house it's so