What other questions do we have from GrowCon?

You mentioned earlier about the shortcut to success.

And this is a question inside of one of the bigger questions.

But it says, how can I go about starting my business with the least amount of speed bumps and be able to scale my business successfully in the most efficient way without taking years to do so? And I don't think this person is probably asking for a shortcut.

But there are no shortcuts.

Just like you said before, there are no shortcuts to success.

There are some people who do a strategy and get results a lot faster.

Yeah.

Hmm.

But it's really just I, I do a lot of prioritizing, and priorities will shift throughout the day.

And so I, I focus on, you know, the night before I figure out what needs to happen that day.

Uh, the, the big rocks, if you will, the things that absolutely have to get done, meetings, deadlines, that type of thing.

And then just kind of fill in the rest of the time.

And I always keep a running list because when you're shifting, there's so many shifting between tasks.

And once [laughs] I found once I had three, like no task is ever completely finished in one sitting.

Yeah.

Mm-hmm.

Like what is the language? Like even if they understand what you do, what is the language they use when they're talking back to you? How do they describe their problems? How do they explain, you know, what they've done or what they're missing or what they're questioning about their business? Um, so just being a really, really good listener, I guess.

Um, getting out there talking to people.

Um, the other thing now that we have, you know, ChatGPT and AI and whatnot, um, if you're going to use it for messaging, make sure you flip the prompt before you use it.

So for instance, you put your prompt in, um, you know, "I'm trying to write content for my website," da, da, da, da, da, and it, it gives you this, this content, right? You feed that content back in and say, "How would that, uh, how would someone..." And I outline your ideal client.

"So how would a business owner of this type of business," da, da, da, da, da, da, "how, what would they think when they read this?" And it will kind of give you feedback on like, will it make sense to them? Because, uh, especially ChatGPT, that's the one I use the most for content stuff, but, um, it's really good at doing textbook or, um, like what other people are putting on their website.

And so it sometimes isn't very good at giving you the actual common language of a business owner.

Mm-hmm.

So I'm going to spin up a marketing company on the side for bookkeepers, but you still don't enjoy the fulfillment piece.

When I was a kid, my dad owns a construction company.

And I was always like, I'm going to work with your receipts.

I'm going to help you with your books.

I loved, again, the office admin side of things.

I always wanted to help him stay organized.

But I actually went to college to be a math teacher.

the bookkeeping professional how beneficial it is to just enhance your craft but then also attending it as a vendor and you know bookkeepers obviously accountants everyone they could attend their industries trade shows to get out there a little bit so you have an interesting vantage point from both sides of the coin as the bookkeeping professional as the vendor I would love to hear some insight or why people should look at attending more shows what they can get out of it but More importantly, maybe from the bookkeeping side, why they should be going to their industry events?