
Heather Varga
Groups Destination Specialist at Goway Travel with 13+ years of experience in the tourism and travel industry.
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Jul 23, 2026
Elevate Your Groups
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36:54

Heather VargaGUEST
Um, I think though, if you're, I mean, if you want, like if you're coming in with a group ready, that's a good point.

Heather VargaGUEST
If you're coming in with a group ready and you have your numbers, like if you know, okay, we've got 20 people, they're a hundred percent going, then you can come in at 12 months and roll with that.

Heather VargaGUEST
But if you are looking for, um, putting something unique together and selling it to your client database, um, I would say minimum 18 months, because what you want to do is you want time to advertise and market that group and find your audience.

Heather VargaGUEST
And then you need to like you want people to have time to pay because at times some of these trips can, you know, start to cost, especially depending on the experience.
17 MINS LATER

Don ForsterHOST
But I think what I need to point out, and I'll let Heather expand on this, is that from a group's point of view, I think you would have picked it up for our conversation today from a lot of Heather's examples, but can you highlight or emphasize the fact that we customize, particularly at the group's level?