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Heather Parbst

Heather Parbst

Director of Owner Transition Services at CLA (CliftonLarsonAllen); leadership coach and business consultant specializing in family business transitions and ownership succession planning.

Jul 9, 2026

11:28
Okay.
11:29
Because, you know, I think when we're telling business owners, "You need to, you know, stop working in the business, you need to start working on the business," right, you know, it kind of adds another layer of responsibility because now I'm supposed to be, you know, implementing these systems, you know, putting the structure in place.
11:47
I don't even have time to do, you know, what I'm doing currently, right? Like, I'm putting out too many fires.
11:52
How am I gonna start working on the business? And I think there is, there are some culture shifts that can be done that...
12:00
Or there's some things that can be done that the owner can, that, that, that actually become part of the culture, I should say, that shifts that burden off of the owner.
12:09
So for example, if you are, you know, rather than trying to implement all of the changes yourself and design the, the systems or whatever, if you start really focusing on instilling a culture of continuous improvement-

17 MINS LATER

29:38
Yeah
29:38
... to come in and save the day and, you know, solve the problem? Or are you the bottleneck because, like we were talking about earlier, you are, you don't wanna see other folks fail? You don't, you know, you wanna, you're kinda protecting everybody and you want, and you're focused on that.

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