Yeah.

Yeah.

And, you know, I think for me, I was really, I was really, really fortunate because I'd been working in the agency business for quite some time and I just got burned out, to be honest, and decided I wanted to go back and work on the client side.

And And I tell people this all the time.

I said, always pay attention to conversations you have with random people because I was sitting at lunch one day and somebody said to me, okay, so what brand would you, if you could have any brand in the world you could go work for, who would it be? And I'm like, well, duh, like Harley Davidson.

And they're like, well, I know the CMO.

And I'm like, oh, so, so I was like, okay.

How does that change the way you lead the organization and practice your your marketing skills?

Can you tell us about how you came to start that work?

Yeah.

And so I g- I give, I always start by giving credit to our CEO, Beth Ford, on this because if anybody's met Beth, she's a bit of a force of nature and she, you know, she's very deeply passionate about our, uh, our cooperative, our member owners, and their families.

And so just before COVID hit, she had realized that there's about, there was about 42 million Americans did not have access to the internet.

And many of those were living in rural communities, and so she set about trying to change that.

So she convened a group of about 150 companies, big brands, lots of brands you have heard of, to put pressure on the administration to put funding in the infrastructure bill to make that broadband internet happen, and, uh, was successful.

So, you know, it's an ongoing process to get everything, uh, to get everybody access.

[laughs]

Heather Malinczak is, of course, the CMO of Land O'Lakes.

It's a great, it's a great company.

So I'm very fortunate.

So thank you.

Nice to see everybody.

This is a lovely break in my day.

I think I could sit and listen to you for hours, Scott, actually.

And there's a lot of young men and boys, sons of not only single mothers, but dual income or dual parent households that really would benefit from male involvement.