From the buyer's side, what should they understand about the emotional cost of actually selling the brand you've built? What should they understand about that psychology?

So private equity doesn't care.

Let me just say that first of all.

Like private equity doesn't care.

They'll buy it and, you know, you do what they say.

A small business and a self-funded searcher is a completely different story.

Most of the time, in my experience, these are 70, 75-year-olds retiring People who have built this business over 20 years, 30 years, and they just want their legacy continued.

How would you set yourself apart on that first impression, you know, first, you know, touch point?

encouraging of your dad.

Well, the story about my dad gets even.

I'm telling you right now, my dad is a true tough love type dad.

Yeah.

Um, so he took it from a hundred thousand to a million in the first year with him and a guy that didn't speak English.

And they're putting these giant inflatables up at car dealerships.

And at that time in Salt Lake City, there were only two main car dealership groups and they owned about 85% of the market.

And I think the challenge is maybe have another view on it is that when you were the business owner sometimes you are the business so really you're not a you don't have a business you kind of have a job with you know with an overhead but as far as you what were some of the things that you've done to be able to go and actually exit successfully out of the business