... she was completely surprised to realize middle of the day, when she thought nobody was around, was actually a really high foot traffic time.

Yeah.

Having these insights are really, really invaluable.

And so the second thing we'd really want to delve into is the competitive landscape, and we don't just mean how many other yoga studios are there nearby, if that's, if yoga is your modality.

It's also, what's the positioning look like? So are there premium offerings in the area? Are there budget offerings? What, um, are the, the price points? Are there signature experiences, look and feel that happens in those, um, those locations? How full are their classes? This is something you can sometimes see by, um, just investigating based on their schedule, 'cause you can often see if classes are fully sold out, and sometimes, depending on their software, you can see how many slots are filled with each class, which is a really, really-Easy way of being able to do a bit of sneaky competitor research.

Um, and then the other things to look at is, like, are there particular gaps in the market? So a bit of competition is not necessarily a bad thing.

You want to have some interest in boutique fitness in your area, but you just don't want to get to the point where it's completely oversaturated.

Mm-hmm.