But what would you say is the biggest issue with people What would you say is the biggest issue with wedding photographers or wedding pros now that is keeping them from attracting those high-end clients? Could you give us instances? You could just clock it if you looked at somebody's website today.

So some of the big problems I see, first of all, like I feel like it's kind of cliche to say it this way, but like honestly, if you don't have a good homepage that hooks them right away, like none of the rest of it matters, right? They're not going anywhere else.

So definitely like the second you land on the homepage, it has to get in like the, who you are, what you do, why, what makes you different, right? Like your value prop right there with the visuals that back that up.

And your homepage is just like a vibe for what you're about and what makes you different.

So definitely that one thing that, and I feel like that's talked about a lot.

One thing that is less talked about, a strategy opportunity that I see missed is like in your portfolio.

So a lot of times photographers, like obviously you want to share your portfolio and you might just have links to different galleries, but you know, you're probably sharing lots of images and that's a great starting point.

What part of the website journey makes a potential client confident in saying this is my person? Are there certain elements to a website that make it easier for them to make a decision? quickly.