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Heather Duffey

Heather Duffey

Global Integrated Marketing Communications Manager at Shell, managing marketing communications for Shell's commercial road transport lubricants (Rotella brand).

Aug 5, 2026

31:07
Do you remember or do you know when maybe that decision was made, like, we're going to make this calendar something that people are going to be excited to get and to see? Yeah.
31:21
Yeah, so funny enough, so I worked for Shell's ad agency, J. Walter Thompson, which is how I've worked with them for so long and worked on the show for so long.
31:33
In 1982-ish, JDBT created the idea of Super Rigs, and the show was actually created for the calendar, not the other way around.
31:46
So they had this idea, they wanted to do a calendar, but then it's like, you know, you can't afford to fly all over the country taking pictures of trucks, right? So they were like, how do we get all the trucks to come to us? And that's where Super Rigs was born.
32:00
So, you know, the calendar and the show have always been kind of hand in hand.
32:04
Next year is 45 years of doing it.
32:07
And some of the old calendars, like I'm kind of jealous that I wasn't around for those because they had a lot of fun with them.

13 MINS LATER

45:13
receptive? Yeah.

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