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Heather Bax

Founder of Small Business Rodeo, a systems and strategy consulting agency for creative small businesses based in Snow Camp, NC.

Sep 30, 2026

30:07
You saw this space and you're like, "Yes, that's for me." You were making things of your own, but maybe, like, not quite sure how that was ever gonna be a business, and then the space appears and you're like, "Now I'm starting a shop." So I don't want this episode to, like, then wholly become, like, how to start a shop, but what are some of the next steps you had to take? Like, what happens between you see the space and the shop opens?
30:26
opens?Yeah, that's a great question, and I had no idea when I was like, "Yeah, we're doing it." I was like, "Okay, we're gonna figure this all out." The first thing that I did was sit down with my parents and ask them if they wanted to invest in this shop.
30:40
So as we were talking about how do people fund things, I did not have the money to start a shop.
30:46
And as it turns out, the amount of money that I asked my parents for to help me start this shop was not enough money.
30:51
[laughs] So I fully was underestimating what it would take to start a retail shop.
30:57
So I asked my parents for money, and they were very supportive and wonderful, and I said it was gonna be a loan, and I still haven't paid it back.
31:05
So, um, [laughs] yeah, I got funding from family, and it's important to name that because it's very challenging to start something in a physical space without financing of some sort, whether it comes from gifts, a GoFundMe, community fundraising, or a loan.

9 MINS LATER

40:23
It's really beautiful to hear.

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