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Heather Bax
Founder of Small Business Rodeo, a systems and strategy consulting agency for creative small businesses based in Snow Camp, NC.
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Sep 30, 2026
🤠 Reinventing Yourself & Your Work — From Dog Trainer to Retail Store Owner to Business Strategist with Heather Bax
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30:07Amelia HrubyHOST
You saw this space and you're like, "Yes, that's for me." You were making things of your own, but maybe, like, not quite sure how that was ever gonna be a business, and then the space appears and you're like, "Now I'm starting a shop." So I don't want this episode to, like, then wholly become, like, how to start a shop, but what are some of the next steps you had to take? Like, what happens between you see the space and the shop opens?
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30:26Heather BaxGUEST
opens?Yeah, that's a great question, and I had no idea when I was like, "Yeah, we're doing it." I was like, "Okay, we're gonna figure this all out." The first thing that I did was sit down with my parents and ask them if they wanted to invest in this shop.
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30:40Heather BaxGUEST
So as we were talking about how do people fund things, I did not have the money to start a shop.
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30:46Heather BaxGUEST
And as it turns out, the amount of money that I asked my parents for to help me start this shop was not enough money.
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30:51Heather BaxGUEST
[laughs] So I fully was underestimating what it would take to start a retail shop.
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30:57Heather BaxGUEST
So I asked my parents for money, and they were very supportive and wonderful, and I said it was gonna be a loan, and I still haven't paid it back.
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31:05Heather BaxGUEST
So, um, [laughs] yeah, I got funding from family, and it's important to name that because it's very challenging to start something in a physical space without financing of some sort, whether it comes from gifts, a GoFundMe, community fundraising, or a loan.
9 MINS LATER