But can you talk a little bit about like your transition maybe from the dance space to then deciding to do the Pilates stuff professionally?

Going from being a dancer to becoming an instructor.

I did it alongside as I was still doing dance training and auditioning.

I did my instructor training and you were just saying about growing up and maybe dating yourself.

I'm going to date myself here too.

The year was 2005 when I moved to New York and started, working in the Pilates space.

So a long time ago, a lot has changed since then, certainly.

What did that so like what was your vision like a single studio originally or did you have sort of a plan for multiple ones and sort of like how did I guess it's more of a business question but like how did you take that first step because it's it's very different from like having the idea to then actually like doing it especially in New York or like space is a premium.

And how did you handle that?

I, as best I could.

[laughs] I would say I would handle it a lot better today, uh, with, you know, another decade of experience under my belt, but we just figured it out.

There were definitely a lot of opinions coming in, and I think that one of the things I struggled with was that-We had a close-knit team.

We were, we were friends.

And that, having to make that delineation between we are friends, but also this is my business, and I'm the boss, and I'm making the decisions, that was tough for people because they felt very invested, to the point where they felt like it was theirs also, which has some good things, but also when I would make a decision that maybe not everyone agreed with, that people would get really upset.

Um, an example of that would be, at, at the time we really, like, set the music program, there were so many opinions about that, and setting a consistent volume, and setting a consis- a consistent style, and determining that Brian, that's my husband and business partner, was making the playlists, and the playlists were preset.

Um, how do you ensure that consistency across those studios, whether that's consistency in the teaching, but I also find, you know, in the management and the sales process and the membership support and things like that, like, there's a whole operation, isn't there, alongside the teaching part of it? So I'd love some advice on how you manage that, Heather.