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Heather Adams

Heather Adams

Founder & CEO of Choice Media & Communications, a Nashville-area book publicity agency, and host of the Make Me Known podcast.

Aug 24, 2026

3:04
What, what else was found in this guy's home?
3:08
Well, first of all, let me respond.
3:09
He actually basically did put out an ad.
3:12
The man has written multiple books where he even calls himself an empathetic serial killer.
3:17
But, um, back to his house, they found over 600,000 images.
3:22
They found over 70,000 videos, tons of writings, you know, a letter to Ted Bundy.

33 MINS LATER

36:42
I had been ready and waiting, and I damn sure showed no hesitation, and it was fun." To Heather Adams, tell me about the letter regarding Bundy.
36:58
Well, the, the scary thing is, is that this is not the only time that he's written something about being a serial killer, about what he's doing, and enjoying it, and creating empathy for it.
49:56
So The Vault, your clients, what do you offer? Tell us about yourself and what The Vault offers.
50:02
Sure.
50:02
I do individual and couples counseling.
50:06
I focus mostly with dialectical behavioral therapy.
50:09
What does that mean? Yeah, sure.
50:11
Slow down.
50:12
DBT as it's commonly known, but it's learning to control your emotions so they don't control you.

13 MINS LATER

63:12
We were attacking problems.
7:50
So I want to know how does that translate into your everyday work and all that you do?
7:57
Well, thank you for saying that.
7:59
We want our core values to not just be lip service.
8:02
We want them to be lived out as a part of our like foundational DNA and infrastructure of the business.
8:09
You know, our number one core value at Choice is we believe relationships matter.
8:13
And Suzanne, if you were to go back across my career, you would see these fingerprints of why that has led to so much success in my professional life.
8:26
I'll use an example for you with NBC.

9 MINS LATER

17:43
What prompted you to start the Substack? And what has been the most gratifying or even surprising thing that has happened as a result of this?
DaraHOST
4:44
What do you see as sort of future opportunities within this area, particularly for women?
4:51
Yeah, I think that if we really want to use AI for the good of society, all of society needs to be engaged.
4:58
So that means all genders, all ethnicities, all sexualities, etc.
5:02
We can't have it that AI is designed for the whole world by a very small group of people.
5:07
So I think everybody needs to get involved in this journey of how we use technology and AI in society and participate in it.
5:16
It could be doing things in your community.
5:19
I really enjoyed, for example, Zara coming to the hackathon that UKAI hosted where we saw women who had never used AI before actually showing how they had been putting it to work for use cases that were really relevant to their communities.
DaraHOST
7:12
Heather, is there anything else you'd like to share? I

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