That's the gross merchandise value

... yeah, seventy percent of that comes from just fifteen million users.

One five, right? That is...

It is that thin, uh, right? And that is-- And, uh, so, so while we might look at it as a negative, I see it as a positive.

Because of-- Because we don't have entrenched habits, we are likely to pick up a new, faster way of doing things better than somebody will say, "Hey, it's a twenty percent delta," versus for us it's a, it's a fifty, sixty percent delta compared to what we do.

Now, why I believe that habit hasn't changed in the old world and why agentic commerce brings that change.

The reason that habit didn't change is that the way Indians shop, we haven't been able to replicate that in the online world.

Go on.

Just talk us through and what are the big heart attacks along the way?

Yeah, I mean, the first two, three years was extremely hard, extremely hard.

Not from a perspective, we were still very motivated, but like a B2B business in payments, it takes, it has its own inflection curve.

Like you can't fast track it, unlike consumer and similar spaces.

There's no way to even pour money into the problem.

We had raised a significantly large amount of money because of post YC and 2015, there was a lot of excitement about India, so we got, of course, we got funded from you guys, we got funded from Tiger, we raised a large round for the size of company we were.

And then we were, there was so much pressure that, hey, we have raised like $11 million, you need to scale really rapidly.

co-worker.