Right.

Um, now firefighters can't be everywhere all at once, and you know, in that first 12 to 24 hours, uh, you're typically seeing firefighters focused entirely on life safety.

There's very little structural protection that's happening.

And so you could see an inhe- inherent disconnect between, uh, protecting, you know, policies, uh, with protecting lives.

Uh, so you know, we've focused on, uh, protecting, uh, the structure, right? And then informing our customer set, you know, what's going on so they, you know, can protect their, their, their livelihoods, right, their families as well.

Um, and you know, that's where the match has been, uh, with insurers.

Uh, you know, they, they've seen, you know, initially where, you know, the discussion was entirely around fuel reduction, um, and, uh, defensible space.

Mm.

Is that the reason for the reluctance?

Well, you know, that was the reason that people really started to take notice that they needed to be forest management.

Um, and, uh, because they started to see their, their trees dying, uh, you know, back in the early two thousands, you had, um, large, large acreages, uh, just dying from either pine beetle or spruce beetle or Doug for beetle, uh, epidemics.

Um, and you know, people wanted to know why, um, And really, forest is dynamic.

All of our plant communities are dynamic.

They are not just this picture in time.

They're constantly evolving.

And just to round out your experience, I know you can't say who, but just rounding out your experience that you've had with the insurers, is it safe to say that they're just looking for validation that the solution is going to work before they're going to get behind it? I think they have a validation,