So what steps should a memorial retailer begin taking now to prepare for October 17th, and what would a successful National Cremation Placement Day campaign or event look like for an individual business and for our profession as a whole?

whole?I would say the first thing is, uh, you can go to Coldspring's website.

We did-- we created a lot of marketing materials absolutely at no charge.

You can open them up, put your logo on them.

But the most important thing is go grab the press release and the story, media story idea, and get that immediately out to your local media.

Because what you wanna do is immediately, as quick as you can, start educating your community on the importance of permanent placement and memorialization.

I think that's the starting point for all of it.

So you, you mentioned one or two things already, Hannelore, but what, what other ready-to-use resources are available to monument retailers participating in National Cremation Placement Day, and how else can they access them?