Hannah Soto
Founder and Executive Producer of The Arridia Group, a Chicago-based production company serving Fortune 100 brands like Apple, Nike, and Google; also a coach for creative founders.
2
APPEARANCES
2
PODCASTS
Jun 29, 2026
Jay PapasanHOST
How do you even define coaching when someone's like, "Well, what is it you actually do?"
Hannah SotoGUEST
So the first distinction I like to make is between coaching and consulting, 'cause a consultant will tell you what to do.
Hannah SotoGUEST
And I think a lot of people think that's what they want, and there's a time and a place for that, of course.
Hannah SotoGUEST
But consulting, if I use my, my pilgrimage example, would be similar to saying, "Well, I can just, uh, drive to Santiago and I'll have arrived," but I didn't become.
Hannah SotoGUEST
It focuses less on the goal line, I want to hit 10 million, and more on the soul line.
Hannah SotoGUEST
Who am I committed to becoming? Who do I need to become to be a founder that's ready to build a $10 million business? And working with that coach, Johan, was transformational.
Hannah SotoGUEST
And about halfway, we worked together for a year, about halfway through, he invited me to a training for coaches.
Hannah SotoGUEST
And I was like, yeah, I still don't want to be a coach, but I would love to deepen my understanding of the tools.
11 MINS LATER