And how did you get to this point in your journey?

Delusion, I think, is a great [laughs] is a great way to explain it.

So I've spent about 12 years, 10 to 12 years working in corporate.

And I was a real kind of, you know, get out of university, get into a really good job, and go onto a grad scheme and work my way up.

And I realized, actually, the career ladder, as much as I was climbing it, the rungs just got higher and higher, and the glass ceiling that they said I was gonna smash, it turned out I was underground the entire time.

And so it just never really felt like it was something that was sustainable for me.

And so I had this idea in my mind that I was going to run a couple of businesses, and that's what I wanted to do, and do coaching and do content creation.

Do they all fit in the same umbrella, but you can just go to multiple-