And there's also like you were talking about, like the skills that I think are also just sometimes not even presented from a from an educational standpoint, too.

Yeah.

And sometimes we take those two components where we're lacking a skill set.

There's just some things that we don't know how to do.

You know, we don't know how to sell.

We don't know how to create offers.

We don't know how to communicate in a way that makes people buy.

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