But tell us a little bit more about Hamza Baig.

Yeah, absolutely.

So Hamza Baig is an entrepreneur at heart.

If it wasn't this, he would have found something else to make it work, right? So my background was in sales.

I studied finance at university, graduated, realized that this wasn't for me.

I didn't want to work at the banks.

I didn't want to do consulting.

How do they pick their niche? How do you guide that to your students?