So they're not just constantly like kind of like placating you and they can give you some really good insight and feedback.

Yes, I think you're right.

And I think what we're learning, we did a deep dive into the whole psychotherapy space.

And when you look at what the payers are reimbursing, there was a study, and I can't remember all the specifics, but it was something to the effect of most or many therapy experiences are not net positive.

No. saying all therapists are bad.

Totally agree.

And, you know, what people might misconstrue there is the connection between engagement, meaning someone's been going to a therapist for seven years, right? Yep.

Yeah.

Yeah.

I, I don't know.

I say for each his own, and I think, I think my sense is that he is trying to reinvent himself, and he's trying to do it because he wants to, he, because he's single and because he still appreciates the competitive act of doing something great no matter what it is, and I think he feels like him being in front, rightly or wrongly, is an important part of his next act, right? If he's gonna be an entrepreneur, his way to add value as that is to be in front.

Now, Jordan is an entrepreneur as well, but he's decided, "Hey, I'm just gonna be an owner.

I'll be behind the scenes," and that works for him.

But I think somewhere Tom probably got some guidance that he needs to be pushing it, right? 'Cause that's what we talk to anyone that's promoting a brand.

"Hey, you need to be, you need to be visible.

Why do you think this is?

Hmm.

And no one's talking about this right now.

The sex rate is going down.

The birth rate is going down.

The number of people in relationships is actually going down.

Relationship satisfaction is going down.

All these things are not really great.

Oh my God