But I would love to share with our listeners, first of all, a little bit about you and your journey and how you got to where you are today.

yeah absolutely and you are right it is it's the conversation that is on the tip of everyone's tongue but um there's not enough guidance at the moment around it um so i would say i have i have a very varied background for a long time i used to be i used to call myself a jack of all trades but proud of it um because a lot of people don't know the full saying of jack of all trades which is Jack of all trades, master of none, but oftentimes better than a master of one.

And most people forget that last little bit.

And so we have this negative kind of idea about being someone who is good at a lot of things.

And I think in our industry as well, we're constantly told to niche down and like, you know, we need to have this one thing.

And I spent a lot of my life trying to find that one thing.

And I reached my 40s and I realised it's never going to happen.

When are people challenging it? Like when are people actually getting the output of what's coming out of Let's just use obviously ChatGPT and Claude for the second and actually challenging what it's saying, because some people, and I know so many people do this, they will literally copy and paste or use that as, I don't know, frameworks, as trainings, as content that they're putting out there and just hoping it makes sense and that it gets them results.