Maybe let's define that, and would love to know what kind of brought you into thinking about this more from a cultural perspective beyond just your one-on-one coaching.

Yes.

So I'm- Really passionate about helping individuals, right? But then that goes more broadly into the structure, 'cause what is what you were just describing is that is, is the work structure, is the school structure, I help students and professionals, but here is the work structure supporting so that everyone can work at their best.

And there can be things in the work environment that work for maybe a larger group of people that don't work for everyone, and then all of a sudden you're dimming the brightness, um, and the brilliance that the whole population can bring.

And so as I think about it at that structural level, and that's why I'm so passionate about helping with neuro inclusive cultures as well, there's, there's so many business reasons why this is an important imperative.

Diversity of thought, neuro diversity just by definition means that people's brains function and process information differently.

And that's not wrong, it's just different.

Mm-hmm.