How do you respond to them?

Yeah, no, absolutely.

I say, well, you know what, that's one part of the equation.

But part of this, too, is you're not always going to see losses.

If you have the right tools in place, then you're going to be able to mitigate this moving forward.

But there's more to it, because if you are protecting your customers and members today, it's probably a lot of manual workflows that are in place.

So it's human capital that is still a cost that is having to mainly review these alerts, unpack what's unfolded here.

But when you're walking them through this, what sort of... what sort of the reaction you're getting to them are they are they fighting it or are they are they Are light bulbs going off? What's happening exactly?