But what would you say would be the playbook to transform the billing from like a traditional SaaS model to like the AI native model?

Yeah, it's a great question.

So, you know, I think we actually had a customer of ours speak at our conference this year, which is gorgeous.

which has exactly gone through how to operationalize the usage-based business model for AI coming from more of a traditional SaaS background.

And now they've launched an AI-first approach.

And at a high level, these companies are needing to move again to variable revenue with real cost-per-interaction where they are – Delivering pricing and value where the outcomes, not access to the software, is what's delivering value.

So the big difference is customer value is shifted from features to outcomes.

So what would you say is the skill that distinguished the next generation of marketers? So like, would it be like taste, data fluency, or like tech fluency, or like maybe storytelling or like distribution or something else?