and you've done two platform deals now one of which was an auction process how do you as the independent sponsor kind of how do you convince management team that it's you they should work with and not the next lower mid-market fund or you know even some of the larger firms that are moving down the scale now

Yeah, it's a great question.

I think when you're going into those first meetings, you're interviewing them and they're interviewing you.

And there's a balance.

I think going straight in with a load of DD questions probably fails you that interview.

You know, you're there to build a relationship with that management team and, you know, eloquently explained, this is how we're going to help you build your business and how we're going to support you.

I think for me, a couple of the key themes that have come through have been, we don't know your market anywhere near as well as you do.

What do you think is the more important for your business?