
Guy Bartlett
UK entrepreneur, military veteran, and author of Business Magic; founder of Fidelis Advisory, a fractional M&A firm helping founders buy, sell, and grow businesses (200+ deals over 30 years).
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Oct 7, 2026
Buying a Business? What the Spreadsheet Won't Tell You
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Guy BartlettGUEST
But alongside that, I found my way kind of pretty much by accident from the printing industry into advertising, into marketing, direct marketing.

Guy BartlettGUEST
And how I ended up doing what I do is because I'd grown a business from scratch, I'd done the organic growth thing fairly successfully.

Guy BartlettGUEST
We specialized in retail direct marketing and we ran national loyalty programs, multi seven figure business.

Guy BartlettGUEST
But we also experienced what some companies do, which is that sort of plateau of growth.
10 MINS LATER
#540 - Guy Bartlett - Buying Businesses
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amazing um and there's an awful lot of transactions i mean each one's going to be worth you know a king's ransom or in in kevin's case with newcastle united that that you know that's like a new manager every every um every order something five years but um given that they've just lost theirs now but that's uh that's uh but but if you if you look at um the kinds of businesses that you've been dealing with, and the next thing that happens is that you get a call or somebody says, can you help us? What is the typical business that you're dealing with, the size and the kind of person? And then what is it that they're looking for you to help them

Guy BartlettGUEST
So I've got a couple of transactions, well, three transactions we're working on at the moment.

Guy BartlettGUEST
So I would say both transactions are what I would call transition for the seller, not walk away type stuff.

Guy BartlettGUEST
And actually one of the things we encourage sellers, excuse me, to think really carefully about is if you sold today, what would you do tomorrow? Because most founders have spent the better part of their adult life being identified with the business that they've built and grown.
18 MINS LATER
