the decision comes on that? Like, do you normally make that decision yourself or it comes from the board?

Obviously, when you're assigned to a company like, you know, and I was assigned as a CEO of the company at that time, you align the expectations.

And the expectation from me was like, turn around this company.

Like, you know, we want growth, but we want sustainable growth.

Like meaning, you know, you have to reduce the burn and make the company sustainable and break even EBITDA, you know, in the acceptable time that we can fund it.

So that was the expectation.

So first you align with the board about the expectations.

What do the most leaders misunderstand about transformation?