So what is a part of that? What was the catalyst that then brought you to the United States? Yeah.

So, and I guess that's going to lean into the topic of today.

So amazing transition, actually.

So whilst I was at PricewaterhouseCoopers, so it was right in the middle of COVID, it was 2021 when I started.

And in 2022, fourth or fifth wave of COVID, I was a very good friend with a gentleman, a Scottish gentleman actually called Hussam.

And we were a bit bored with our lives.

Most young people our age were doing drugs and going to parties.

What's what? What do you do for people, right? So for your business, how do you help other businesses build themselves with your podcasts?