Interesting.

Which is kind of crazy.

But I heard a lot of people talk about Stadt, and I understood the Stadt world because I, I, I did ski in Swiss ski town, just a different one, one slightly less Stadt-y than Stadt.

I was always someone who loved to listen and observe, and I always pause in rooms and try to understand the dynamics in rooms ever since I was a kid.

Why are people gravitating towards that person? Why are they acting this sort of way? And I was always curious about these sort of social dynamics.

Just listening to why people gravitate towards that real-life Stadt guy and Stadt girl and ask all these questions made me curious about their credibility.

I was realizing that the person was often more important than the advice, and someone with credibility or just who has achieved tremendous success could give bad advice, but people would take it as good because of who they are.

Okay.

Hey.

And, and he thought that Stadt Guy was the modern take on that, and that I'm uncovering this world, but also keeping this gate.

So, so that's one of the, the, the, the tailwinds.

Also, most of my audience is now in the US, which makes sense, 'cause the fastest-growing economy, and Eur- people in the US are, have always been very curious about Europe and European living.

And I'm uncovering a secret world like Stadt that's rarely been uncovered, or Saint-Tropez or all these places.

So that's on the tailwind side.

On, on my side, I love that the party's getting bigger and more people are engaging.

Yeah, yeah.