Yes,

distribution au consommateur.

That's it.

Exactly.

That's what started it, actually.

I used to wait for that catalog every year, and I learned the entire section of the watches by heart.

All of them.

So this is something I've come across since the day I've gotten into watch collecting, but How much of the conventional wisdom around service intervals is necessary? If you have a 10-year-old watch that's running beautifully, do you need to crack it open or just keep wearing it? What's your suggestion?