I wanna talk about how your growth as a young man and what you went through, how that has shaped your role as a fam- in the family and as a leader in the family.

Mm-hmm.

I mean, resilience, right? Like, there is something to be said for resilience.

There's something to be said for, you know, when you're running a marathon and you've got blisters on your feet that are busted open, and you're running on flesh, and your feet feel like you're just running on stumps, like your feet are just torn up.

There's something to be said for swimming when your body just feels like it can't move anymore.

You know, you're barely lifting your arm out of the water to, to make another stroke.

Or cycling up a climb.

... that they need to be working on?

And so we're operating in parallel paths, and we need to merge those paths.

Yeah, I would love that.

Yeah, I mean, we're both trying to help.

I mean, I'll tell you that in my research, You know, 47.1% of founders fail in the first 18 months.

And over the following five years, most of them fail for things they did in the first 18 months.

So that early stage is the most critical stage for any founder.

I believe it's really difficult to fix things after they're solidified.

I mean,

Check responses, setup required compatibility and availability varies 18 plus.

You can do well by doing good.

So, you know, in the case of startup science.

So the book, The Startup Life Cycle became a platform called Startup Science, StartupScience.io. And StartupScience.io is a place that founders can go.

There's investors, there's grants, there's classes that they can take.

There's discounts on software and services that they need and all of that.

My sort of process was to, you know, write the book.

Kroger, fresh for everyone.

Mm-hmm.

So if you time it out right, you can actually hit it at the right time, and then you can exit a company pretty quickly because you come in during the expansion phase.

When it starts to contract, people start to go out of business.

This is where the big ones, you buy them or merge them or do something with them.

And then slowly you start to become the consolidator, right? And, and that changes everything.

That's what happened with affiliate marketing and shopping carts and CRMs and, I mean, you could go around the horn and pretty much anything in marketing, you know, was a consolidation.

Like HubSpot, as an example, is a revenue CRM.

Hmm.