But the thing when you do something like that, how do you measure that? How do you measure what you would call the growth be- if it's not dollars, if it's not dollars, how do you measure adding value?

value?Yeah.

So some of it is numbers, right? So some of it is, you know, just being able to take care of their portfolio.

But it, but it's, but it's in, but it's in the moment, right? So, um, I mean, I could give you so many scenarios.

I mean, just came out of a meeting where they came in stressful.

They...

They're, they're okay financially.

So tell me about the biggest opportunities for growth for your company going forward that you see in the future.

But the thing when you do something like that, how do you measure that? How do you measure what you would call the growth? Be- if it's not dollars, if it's not dollars, how do you measure adding value?

value?Yeah, so some of it is numbers, right? So some of it is, you know, just being able to take care of their portfolio.

But it, but it's, but it's in, but it's in the moment, right? So, um, I mean, I could give you so many scenarios.

I mean, just came out of a meeting where they came in stressful.

They, they're, they're okay financially.

They came in stressful.

They're going through a lot of moments in their life, and I'm telling you, when they left, they were different.

So tell me about the biggest opportunities for growth for your company going forward that you see in the future.