Wow.

And, and he would really force me to think about it and then to answer that question.

You know, is this just an opportunity that I see or is this clearly aligned with, with our values and beliefs and, and our purpose and, you know, all those, all those things I just described before, the, the, the passion, the, the capability, and then the, the business model.

So it, it was just sort, sort of beaten into me in some ways.

And, you know, just, just like, just like all things that you learn, at a certain point, you internalize it.

Yeah

... that you, you make room for them in your strategy.

But, but then you really have to be committed to those long term.