Give us the background.

Yeah.

Yeah.

The book is Getting to a Million.

Build a seven-figure real estate practice by attracting business you don't need to compete for.

And really interesting.

what started this whole idea for a book two and a half years ago now, and it's finally gonna come out here really soon, is what I've done in my business.

Yeah.

So what is it, and how does somebody know it if they have invisible agent, uh, syndrome or not? So tell us about it.

Yeah.

You know, I think you wanna focus on when you're looking at your people out there in your market, you wanna be their agent.

You don't wanna be a agent.

You, you wanna know who your dream client is, okay? And that's a big theme of this book, really defining who your dream client is so that you can really speak to them, so that you can provide helpful information, content a-and to a specific person.

You know, for me, it's people who are buying and selling million dollar plus properties in Fort Collins.

People need to really decide what it is for them.

Right.

Yeah.

So three years ago, I...

I'm running like, just like you.

I know you're running around like cra- I'm going around from thing to thing.

I'm leaving Jimmy John's.

I just got done eating a sandwich, my phone rings.

This guy, David, I didn't even get his last name, just David, wants me to come and give a value assessment for his house.

... and they have a friend that plays pickleball? This has nothing to do with real estate, but it creates a connection that might lead to something.