
Greg Plank
Senior performance manager on vAuto's Performance Management team (Cox Automotive), advising dealers on inventory strategy and the used-car "affordability gap."
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Sep 3, 2026
A Game Plan to Address the Affordability Gap in Your Inventory
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Lance HelgesonHOST
What's the medicine? What's the steps there, the best practices that perhaps they should take to address this?

Greg PlankGUEST
Well, what I would start to look at is breaking out you know, which cars are the most profitable.

Greg PlankGUEST
And we can do that through Viata, through, you know, sales reporting and everything else.

Greg PlankGUEST
But in this case here, you know, we want to look through, you know, lower priced cars than they're potentially we're stocking higher priced cars, given the market demand.

Greg PlankGUEST
What's the problem is we got expensive cars that sit, eat up our floor plan expense or, everything else that goes into stock in a vehicle with insurance and power bills and commissions.
6 MINS LATER