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Greg Palmer
Greg Palmer is CEO of Golfballs.com, the Lafayette, Louisiana-based golf customization e-commerce leader; he joined as president in 2020 after senior roles at GolfNow (Golf Channel) and VaxCare.
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Oct 5, 2026
Putting a Face to the Brand
8:55
18:30

Matt CertoHOST
What led you to start doing that and how you kind of, if anything, anyone was sort of a source of that or you were inspired, I'd love to know kind of how you got into that.
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9:08Greg PalmerGUEST
Yeah, I've got a I've got a few people that inspired me and a few different factors that were going on at the time.
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9:16Greg PalmerGUEST
And we're always looking to grow, you've got a 30 year history of consistent double digit growth in this business.
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9:23Greg PalmerGUEST
And we were accelerating that during the COVID period and looking to put up bigger and bigger numbers on top of bigger and bigger numbers.
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9:32Greg PalmerGUEST
And You know, it felt like, I mean, we knew social was more than a fad, right? I mean, you've got a lot of eyeballs moving to social media.
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9:46Greg PalmerGUEST
And I would say as a business, prior to my arrival, the business had treated it more like a fad.
9 MINS LATER

Matt CertoHOST
Um, do you, do you look back and say, man, this was a good thing for us to have done in the past 12 to 15 months?